Celebrating Beef and BBQ Month with Josh Roe

Kansas Corn’s Vice President of Policy and Market Development, Josh Roe loves to entertain his friends around the grill and share Kansas-grown corn-fed beef around the dinner table. COVID-19 has made this hard to do this Memorial Weekend so he’s decided to share some of his favorite steak rub recipes with all of his Kansas Corn friends! Check out Josh’s two favorite rub recipes below to help you celebrate National BBQ Month and Kansas Beef Month in May.

Coffee Rub

  • 1 Tablespoon Ground Coffee
  • 2 teaspoons brown sugar
  • 1 teaspoon kosher salt
  • ½ teaspoon ground black pepper
  • ¼ teaspoon allspice (optional)

Makes enough for 4 large steaks, pairs best with steaks with more marbling such as Ribeyes and KC Strips

General Steak Rub

  • 4 teaspoons kosher salt
  • 1 Tablespoon pure chili powder
  • 1 Tablespoon granulated onion (NOT onion powder!)
  • 2 teaspoons granulated garlic (NOT garlic powder!)
  • 1 teaspoons paprika
  • ½ teaspoon cumin
  • ½ teaspoon ground black pepper
  • ¼ teaspoon cinnamon

Makes a ¼ cup. This is a general beef seasoning and pairs well with ANY cut of beef or even hamburger.

Notes from Josh:

  • I started experimenting with the coffee rub over 10 years ago when it seemed crazy to use coffee on a steak rub.
  • MANY times I didn’t tell my guests what the active ingredient in the rub was until AFTER they already ate and complimented the flavor profile of the steak.
  • NOW, if you go into a grilling or spice store, you’ll find at least a half dozen rubs using coffee as a base!
  • Even people that hate coffee will love the rub, it melds with the beef to form a rich, almost chocolaty seasoning.
  • Both rubs keep well, so I’ll take the recipe times 10, or even times 20, store in an airtight container and then I have the rub ready to go.

For more information about Kansas-grown beef visit our friends at the Kansas Beef Council. Here’s some links to a few of their resources.